As we have pointed out in one of our pervious articles, one of the best ways to create awareness about the quality of service that your restaurant offers in order to attract new customers is through opening up your restaurant by hosting events. The idea is for the people who attend these events who will mostly not be your regular customers to get a taste of what you have on offer.
You stand a much better chance of converting them into your customers if they are impressed with your service delivery during the event as well as the overall atmosphere that you create for them which should be unmatched by other restaurants.
Here are a couple of tips on how to prepare your restaurant for an event.
You must ensure that your menu is top notch
People primarily come to restaurants to eat therefore when hosting an event, you must ensure that the menu you present to your guests is unlike what they have seen and tasted before. Whether you’ll just be providing small snacks, breakfast of full course meals, you must ensure that your chef does their best possible work to make these guests want to come back as customers to have another taste.
You must ensure that your staff are at their best
Handling a large group of people at an event is never easy because you are dealing with people of different temperaments, cultures and so on. In addition to this, it can be a bit tiresome for your staff because they will be working more and longer than usual. This requires your staff to put in extra effort and work towards maintaining their best foot forward in spite of this challenging task in front of them.
You must make good use of space
Having a celebration event at your restaurant doesn’t mean your restaurant will be closed for business for other guests unless of course someone has hired the entire restaurant which is rare. Therefore you must make good use of your space so that your regular customers are not inconvenienced by your event. You don’t want to take the risk of losing old customers as you take initiatives to gain new ones.
You must prepare your customers for it
As mentioned earlier, any effort you put in place to gain new customers must never interfere with your already existing customers and this has to be taken into consideration when hosting events because you can’t afford to inconvenience your current customers. It’s therefore a good idea to find ways of informing your customers about the event so that they don’t feel inconvenienced in any way.
Plenty of work goes into hosing events therefore you must ensure that this is an undertaking that is sufficiently prepared for by your team. At the end of the day, you want a win-win result and that involves keeping your current customers happy and also making them aware of your event hosting ability as well as attracting new customers by converting attendants of the event into customers.
The restaurant business is very competitive and therefore requires a lot of creativity from restaurant owners if they are to be able to stand out from the competition. We have of course mentioned the need for a unique menu in our previous articles but the question is how will potential customers know what you actually have on offer?
It’s therefore a good idea to have a strategy of bringing people into your restaurant so that they can get a feel of what you have on offer so that they can end up becoming your regular customers. There are therefore a number of ideas you can experiment with which are often inexpensive but very rewarding if done in the right way.
Here are 3 simple ideas you can use to make your restaurant stand out more.
Take advantage of social media platforms
There are more people hanging out online and the best way to be able to reach them is through social media platforms. It’s therefore a good idea to develop a vibrant social media strategy that will increase your engagement with potential customers in the online space. Being active in social media will not only give your restaurant visibility but it will also help you curve out a brand identity therefore enabling you to appeal to the right audience segment.
Host celebration events in your restaurant
One of the most effective ways to get people into your restaurant so that they can have a taste of your service offering is through hosting celebration events. You can package your restaurant as an ideal location for events and offer very competitive prices with the long term goal of getting as many people into your doors so that they get a taste of your services. If you can impress people during such events, you can be guaranteed they will come back from more.
Learn how to set trends
Being the first to come up with an idea will always earn you plenty of points with customers and this is why you must always purpose for your restaurant to be a trendsetter and not a trend follower. This requires you to be very proactive in a wide array of areas such as in the services that you offer, events that you host, in your menu, and in the overall atmosphere that your restaurant offers which include interior and exterior décor, among many other things.
You will realize that being able to make your restaurant to stand out is more about being strategic than spending money and the three ideas we have proposed above may actually not cost you a dime if you do it right. The idea is to get everyone on board from your chef, to your wait staff and all other members of your team to pull together and work towards creating very good first impressions with customers.
The more customers leave your restaurant after experiencing very satisfactory services the more they will come back and the more they will recommend your restaurant to others within their networks. This of course will take some time, consistency and dedication therefore you and your team should be ready to put in the work.