How to Prepare Your Restaurant for an Event

As we have pointed out in one of our pervious articles, one of the best ways to create awareness about the quality of service that your restaurant offers in order to attract new customers is through opening up your restaurant by hosting events. The idea is for the people who attend these events who will mostly not be your regular customers to get a taste of what you have on offer.

You stand a much better chance of converting them into your customers if they are impressed with your service delivery during the event as well as the overall atmosphere that you create for them which should be unmatched by other restaurants.

Here are a couple of tips on how to prepare your restaurant for an event.

You must ensure that your menu is top notch

People primarily come to restaurants to eat therefore when hosting an event, you must ensure that the menu you present to your guests is unlike what they have seen and tasted before, like with a luxury car hire Milan. Whether you’ll just be providing small snacks, breakfast of full course meals, you must ensure that your chef does their best possible work to make these guests want to come back as customers to have another taste.

You must ensure that your staff are at their best

Handling a large group of people at an event is never easy because you are dealing with people of different temperaments, cultures and so on. In addition to this, it can be a bit tiresome for your staff because they will be working more and longer than usual. This requires your staff to put in extra effort and work towards maintaining their best foot forward in spite of this challenging task in front of them.

You must make good use of space

Having a celebration event at your restaurant doesn’t mean your restaurant will be closed for business for other guests unless of course someone has hired the entire restaurant which is rare. Therefore you must make good use of your space so that your regular customers are not inconvenienced by your event. You don’t want to take the risk of losing old customers as you take initiatives to gain new ones.

You must prepare your customers for it

As mentioned earlier, any effort you put in place to gain new customers must never interfere with your already existing customers and this has to be taken into consideration when hosting events because you can’t afford to inconvenience your current customers. It’s therefore a good idea to find ways of informing your customers about the event so that they don’t feel inconvenienced in any way. To make the most of your trip, hire a BMW when you go to LA.

Plenty of work goes into hosing events therefore you must ensure that this is an undertaking that is sufficiently prepared for by your team. At the end of the day, you want a win-win result and that involves keeping your current customers happy and also making them aware of your event hosting ability as well as attracting new customers by converting attendants of the event into customers.

Successful Restaurant Managers Need These 4 Skills

In order for a restaurant to run successfully you need the right personnel and the most important of them all is the restaurant manager. Generally restaurant managers will be in charge of the day to day operations as well as in the staffing decisions therefore they need to be individuals with the right experience and those who share in the vision of the owner because they will be responsible for it.

There are therefore a set of skills that these managers will need most in order to be able to succeed in their work and in this piece we seek to explore some of these important skills.

Below we look at 4 skills that successful restaurant managers have to possess.

They need to be physically fit

This is a quality that many employers overlook and don’t consider to be a skill but is a very important quality a manager should have. In hindsight, it becomes rather obvious because the nature of the manager’s job means that they will spend plenty of time on their feet as they interact with the staff, vendors as well as customers. This is something that happens round the clock and it requires stamina.

They must be consistent

The restaurant business is not the kind where you can afford to have a few bad days. Every single day is important and requires everything functioning at a high level and this therefore means that a manager must be able to be someone who is consistent in their delivery. This is why you need someone who shares in the vision of the restaurant owner and is willing to work hard each and every day for it.

They must be good with people

The job essentially entails for the most part people because for the better part managers will be interacting with different vendors, staff members and not to forget the most important who are customers. This therefore requires someone who has mastered the art of dealing with people who mostly have different temperaments, come from different cultures and have different interests.

They must be very proactive

Because the restaurant business is so competitive, you need a manager who will always be proactive so that they can take the initiative to scope and be ahead of the competition, come up with interesting marketing initiatives for the restaurant, ensure the restaurant is always setting trends and overall ensure that the restaurant is offering the best service and is leading in its category.

As a restaurant owner, if you can find a manager who has a combination of these skills and has the right personality to go with them, you will have jumped one of the main hurdles in the business and made significant strides towards running a successful enterprise.

Therefore, when hiring someone who will be responsible for seeing out your vision, you should take your time, trust your instincts and never be in a rush to fill the position. This is a long term play and so you should take your time and ensure that you get the right person for the job.

5 Ways to Market Your Restaurant through Events

We have extensively covered the idea of marketing restaurants through events as a way of creating more visibility and brand awareness for the restaurant among potential customers and we feel it’s time we got into a bit of specifics on what you can do. This is because it’s not just enough to host an event you have to be strategic in the way you do it to reap the maximum benefits.

We are therefore going to share with you 5 ways you can market your restaurant through events.

1 Ensure that the event resonates with your restaurant’s identity

You must always keep in mind that not all events will benefit your restaurant therefore you must be strategic in the kinds of events you choose to host by going for events that will help promote your business. For instance, the event being hosted must be one whereby your hotel’s menu can be served because the whole point of doing it is enabling potential customers to have a taste of what you offer.

2 Allow your chef an opportunity to shine

For many restaurants, the chef is usually the image of the restaurant as it’s their ability to prepare really amazing cuisines together with their personality that will help attract customers to the restaurant. It’s therefore a good idea for you to ensure that the chef gets an opportunity to interact with guests at the event and help sell the restaurant as the go to place for fine dining.

3 Create an identity for your restaurant

You must ensure that your team is on hand to guarantee that any responsibilities your restaurant takes up in the execution of the event is well taken care of and they are on standby to handle any extra logistical work that may end up falling on their hands. When your team proves very reliable during the event it will help cement your identity as a reliable brand and this is a quality that customers appreciate.

4 Hype the event through your restaurant’s platforms

When you get an opportunity to host an event, it’s not a good idea to just sit on the sidelines and let the event organizers to handle the work of hyping the event. This is a good opportunity for you to get some brand recognition therefore you must use your various online and offline channels to hype the event and ensure your restaurant’s brand is associated with the event.

5 Take part in the conversations

During and after the event, you must ensure that your communications and marketing team are part of the conversations about the event that are going on both online and offline. The idea is to capitalize on the visibility of the event to make your brand visible as well. Ensure that all the conversations your team is engaged in are geared towards driving more traffic into your restaurant even after the event is over.

Being able to fully capitalize on an event to convert new customers requires a very strategic approach and proper planning. Sometimes it’s a good idea to bring in a consultant if you lack the requisite expertise within your organization and use the opportunity to strengthen your team’s capacity to handle future events of that nature.

4 Easy Tips for Preparing a Restaurant Menu

One of the main things that help make restaurants stand out is a unique menu. The idea that when patrons visit your restaurant they will get a cuisine that is only unique to your restaurant is a factor that keeps them coming back for more especially if you have a really amazing chef who prepares the meal in a way no other chef can match.

In noting so, as a restaurant owner, before you sit down to decide on a menu for your restaurant, you must get into a thorough process of due diligence to ensure that what you have on offer is truly unique so that your restaurant experience is like no other.

We therefore take this opportunity to share with you 4 easy tips for preparing a restaurant menu.

Ensure that it’s unlike what your competition is offering

It’s always important to operate your restaurant fully aware that you have competition therefore as you decide on your menu, you must be fully conversant with what the competition is offering so that your menu is better than what they have on offer. You must therefore scout your competition tactfully to ensure that they don’t know what you’re up to and also ensure that they can’t counter your menu.

Have a menu you can manage

In the restaurant business, it’s better to curve out a niche for yourself and perfect your service offering within this niche, as opposed to stretching yourself too thin as you try to cover a wide market. The benefit of having a niche offering is that you will have a menu that is easily manageable meaning that your customers will always find what they order readily available any time they make the order.

Have a menu that is easily understood

Regardless of the uniqueness of your cuisines, you must always find an easier way of letting your customers know what you have on offer. This means that even if the meal is an exotic meal with a very difficult name to pronounce, ensure that you provide an easier word for your customers so that they have an idea of what they are ordering. There’s no point having a fancy meal that no one understands.

Have a menu that can be prepared easily

Any time you are coming up with a menu for your restaurant, have a chat with your chef and find out how long it would take to prepare the fancy cuisines on the menu. This is very important to know because you want to be sure that even on your most busy days, you will not keep your customers waiting too long in order to be served their meal because this can be a very annoying experience.

As we mentioned in the beginning, it’s your menu that will help your restaurant stand out but you also have to keep in mind that the way in which you deliver it matters too. Therefore as a summary, ensure you have a unique menu that is easy to manage as well as prepare, and one that your customer will be able to easily pick out.

Here are 3 simple ideas to make your restaurant stand out

The restaurant business is very competitive and therefore requires a lot of creativity from restaurant owners if they are to be able to stand out from the competition. We have of course mentioned the need for a unique menu in our previous articles but the question is how will potential customers know what you actually have on offer?

It’s therefore a good idea to have a strategy of bringing people into your restaurant so that they can get a feel of what you have on offer so that they can end up becoming your regular customers. There are therefore a number of ideas you can experiment with which are often inexpensive but very rewarding if done in the right way.

Here are 3 simple ideas you can use to make your restaurant stand out more.

Take advantage of social media platforms

There are more people hanging out online and the best way to be able to reach them is through social media platforms. It’s therefore a good idea to develop a vibrant social media strategy that will increase your engagement with potential customers in the online space. Being active in social media will not only give your restaurant visibility but it will also help you curve out a brand identity therefore enabling you to appeal to the right audience segment.

Host celebration events in your restaurant

One of the most effective ways to get people into your restaurant so that they can have a taste of your service offering is through hosting celebration events. You can package your restaurant as an ideal location for events and offer very competitive prices with the long term goal of getting as many people into your doors so that they get a taste of your services. If you can impress people during such events, you can be guaranteed they will come back from more.

Learn how to set trends

Being the first to come up with an idea will always earn you plenty of points with customers and this is why you must always purpose for your restaurant to be a trendsetter and not a trend follower. This requires you to be very proactive in a wide array of areas such as in the services that you offer, events that you host, in your menu, and in the overall atmosphere that your restaurant offers which include interior and exterior décor, among many other things.

You will realize that being able to make your restaurant to stand out is more about being strategic than spending money and the three ideas we have proposed above may actually not cost you a dime if you do it right. The idea is to get everyone on board from your chef, to your wait staff and all other members of your team to pull together and work towards creating very good first impressions with customers.

The more customers leave your restaurant after experiencing very satisfactory services the more they will come back and the more they will recommend your restaurant to others within their networks. This of course will take some time, consistency and dedication therefore you and your team should be ready to put in the work.

Restaurant – 5 Benefits of Ordering Food Online

As people get more and more busy with demanding work schedules that need to be balanced with other personal development goals, it becomes much more difficult for them to spare time to enjoy a good meal at a restaurant. This has resulted in restaurants registering less business.

There’s however an easy remedy for this and this involves starting a food delivery service that allows customers to make orders online and the food is delivered wherever they are. This gives them an opportunity to enjoy a well prepared restaurant meal without having to physically go to the restaurant, and the restaurant in turn increases its revenue.

Below are 5 benefits of ordering food online.

It offers convenience to customers

If your restaurant’s online ordering platform is user friendly, it will be much easier for customers to use it and this will therefore make it a convenient way for them to make orders as opposed to having to go out of their way to physically come to your restaurant to make an order. This is a really good way to appeal to the segment of customers who prefer eating at home as opposed to eating out.

It’s much cheaper to maintain an online menu

If you do the math you will realize that physical menus that are usually used in restaurants have to be printed and packaged in an appealing way so that they are attractive to customers. Doing this is not cheap and can mostly be expensive because there’s no economy of scale. An online menu is much cheaper to maintain because it just involves a few alterations to the graphics.

It doesn’t require an addition to your personnel costs

The extra benefit of having an online delivery service for your restaurant is that it doesn’t come with additional personnel costs. All you need is for your kitchen staff to pack the meal and the delivery service provider is in charge of the rest. You don’t have to hire additional staff to handle the online delivery work.

It gives you access to more customer segments

As mentioned earlier, the idea to have an online delivery service for your restaurant is primarily to target the customer segment that feels as though they are too busy to come to your restaurant but they want to experience the food your restaurant has on offer. By offering a delivery service, you open your restaurant up to these customer segments hence more profitability for you.

It gives you access to customer data

In order to make informed business decisions, you need customer data. Having an online delivery service means you can use the platform to collect customer data that will come in handy when you want to make certain decisions about the direction of your business such as marketing, menu and so on.

The social habits of people are shifting and it’s therefore a good idea for the restaurant business to adapt to this shift if it hopes to continue thriving. By being able to offer services that support life on the go such as food delivery, your restaurant will be right on trend hence remain relevant.