As we have pointed out in one of our pervious articles, one of the best ways to create awareness about the quality of service that your restaurant offers in order to attract new customers is through opening up your restaurant by hosting events. The idea is for the people who attend these events who will mostly not be your regular customers to get a taste of what you have on offer.
You stand a much better chance of converting them into your customers if they are impressed with your service delivery during the event as well as the overall atmosphere that you create for them which should be unmatched by other restaurants.
Here are a couple of tips on how to prepare your restaurant for an event.
You must ensure that your menu is top notch
People primarily come to restaurants to eat therefore when hosting an event, you must ensure that the menu you present to your guests is unlike what they have seen and tasted before. Whether you’ll just be providing small snacks, breakfast of full course meals, you must ensure that your chef does their best possible work to make these guests want to come back as customers to have another taste.
You must ensure that your staff are at their best
Handling a large group of people at an event is never easy because you are dealing with people of different temperaments, cultures and so on. In addition to this, it can be a bit tiresome for your staff because they will be working more and longer than usual. This requires your staff to put in extra effort and work towards maintaining their best foot forward in spite of this challenging task in front of them.
You must make good use of space
Having a celebration event at your restaurant doesn’t mean your restaurant will be closed for business for other guests unless of course someone has hired the entire restaurant which is rare. Therefore you must make good use of your space so that your regular customers are not inconvenienced by your event. You don’t want to take the risk of losing old customers as you take initiatives to gain new ones.
You must prepare your customers for it
As mentioned earlier, any effort you put in place to gain new customers must never interfere with your already existing customers and this has to be taken into consideration when hosting events because you can’t afford to inconvenience your current customers. It’s therefore a good idea to find ways of informing your customers about the event so that they don’t feel inconvenienced in any way.
Plenty of work goes into hosing events therefore you must ensure that this is an undertaking that is sufficiently prepared for by your team. At the end of the day, you want a win-win result and that involves keeping your current customers happy and also making them aware of your event hosting ability as well as attracting new customers by converting attendants of the event into customers.